Three advantages. One program.


Advantage Pricing

Consistent Pricing Nationwide


Advantage Care

Maximize Your Uptime


Advantage Access

Utilize Online Tools & Resources

MICHELIN® Advantage Program Pricing for Small Fleets and Owner-Operators: Control Your Costs

One price

Pay the same at all authorized Michelin truck tire dealers, no matter where you are.

Competitive pricing

Special advantage program pricing on MICHELIN® truck tires and MICHELIN® Retread Technologies retreads and services.

Full line program

Competitive pricing on other MICHELIN® product lines – Passenger Car & Light Truck, Earthmover, Compact Line.

24/7 Emergency Road Service Program

MICHELIN® OnCall Emergency Road Service, now more than tires

MICHELIN® ONCall not only gives you high-quality, consistent tire services such as free dispatch, nationwide coverage, ERS response time and innovative online tools, it offers direct access to diesel technicians, along with towing services.* One call does it all: 1 800 TIRE 911 (1 800 8473 911)

* – Nominal dispatch fee for mechanical and towing services

MICHELIN® Advantage Customer Service

Advantage members have a dedicated customer service team available to answer questions on system access, billing, invoicing, orders and to help you to get the most of your membership.

MICHELIN® Advantage Access: Improve Your Performance

Online Business Tools

We make managing your business easier. Check your pricing, order tires, manage your account online and view your invoices using the Advantage Member website.

Raining, Maintenance Techniques & more

Using Michelin’s tire management programs, you can tap into valuable business tools such as training, technical documents, maintenance techniques and webcasts. Improve your operation’s performance – get the MICHELIN®Advantage.